
The importance of a healthy corporate culture cannot be overstated. This lesson was brought home to me recently when I encountered a business that was struggling due to a lack of a positive culture.
The company was a small manufacturing business that had been in operation for over 20 years. Despite having a clear strategic plan and a well-structured board, the business was failing.
Over the past few years, staff turnover had risen to unacceptable levels, customer complaints were increasing, and the company was losing money. It was clear that the business had lost its way. But what had caused this once-thriving company to falter? As I dug deeper, it became apparent that a toxic work environment was to blame. The CEO and upper management were distant and unapproachable, and employees felt undervalued and unappreciated.
In hindsight, it was clear that the CEO had not made building a positive culture a priority. Instead, he had focused solely on implementing his strategic plan. This short-sighted approach ultimately led to the downfall of the company.
Upon reflection, it was apparent that the CEO had made several crucial mistakes. Firstly, he had not sought independent advice when it came to management and ownership succession. Instead, he relied solely on his own instincts. Secondly, he had failed to recognize that the employees were the company’s most valuable resource. Instead, he viewed them simply as a means to an end. Finally, he had ignored the importance of non-financial factors, such as culture and goodwill, in building a successful business.
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Sadly, the company’s decline could have been avoided if the CEO had taken a more proactive approach. By prioritizing a healthy corporate culture, the company could have retained its talented employees and loyal customers, and ultimately thrived.
In conclusion, the old saying that “culture eats strategy for breakfast” is as relevant today as ever. A positive culture is the foundation upon which successful businesses are built, and neglecting this crucial aspect of business can have dire consequences.
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ABOUT THE AUTHOR
Tim Fawcett CEPA CAP CMEA
EastWind Business Solutions Inc.
tim.fawcett@eastwindinc.ca
Tim Fawcett, the founder and managing director of EastWind Business Solutions, Inc., a merger and acquisition advisory firm that specializes in strategic sales of SMEs with revenue between $2M-$100M+, has provided strategies to over 2,000 baby boomer business owners in Canada and the USA, helping them accelerate their value and prepare their businesses for sale, and guiding them through best practices in exit planning.
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