If you are like most business owners, you struggle to produce good ideas that will bring more high-quality leads to your door.
Welcome to your third Strategy Session, where we will cover this topic in depth!
First, make sure you did the assignment from last time – because in our previous email, I laid the foundation for all your marketing campaigns from here on out. I taught you how to hold your marketing expenditures accountable to the bottom line. Your assignment was to design your first “split-test” marketing campaign, to begin testing and measuring your results.
Today, we’re going to address the kinds of campaigns you can implement in order to…
GENERATE MORE QUALITY LEADS.
If you don’t have a steady stream of quality leads coming to your door, it is nearly impossible to grow your business to the levels you want.
Many business owners struggle with a shortage of ideas for new lead generation – so today, I’ll help you solve that problem by providing you with 25 solid strategies for filling your sales funnel with warm prospects!
- Blogging
- Business cards
- Cause-related marketing
- Classified advertising
- Compelling bonuses
- Contests/sweepstakes
- Corporate identity / logo makeover
- Customer loyalty program
- Direct mail letters / postcards
- E-books / books
- Free consultations, demonstrations, seminars, or samples
- Gift certificates
- Infomercials
- Joint ventures / cross-promotional relationships
- Movie ads
- Networking
- Pay-per-click advertising
- Press releases and public relations
- Radio spots
- Referral programs
- Show displays
- Social media sites
- Speaking engagements
- Special events
- Telemarketing
How many of these tactics are you currently employing in your business? If you’re like most business owners, you’re only using a handful of them. Use the list above as a springboard to decide where you can expand your efforts.
Another way to get your creative juices flowing is to go back through your last three to five years of marketing campaigns. Find the two or three that worked best and RE-implement them. Chances are if they worked then, they’ll work now!
Today’s assignment:
Decide on three new campaigns or strategies for bringing in new leads, above and beyond what you’re already doing.
If you’d like some feedback on the type of strategies that would be most successful in your business, call me direct at 506 872 2900, send me an email, or CLICK HERE to book a FREE 30-minute appointment. We will review your individual situation and help you discover the “low-hanging fruit” in your business today!
Next time, we’ll consider how to improve your CONVERSION, so the new leads you generate become customers faster and more frequently!