When it comes to your deal being completed, having a signed letter of intent is great. While everything may seem as though it is moving along fine, it is vital to remember that the deal isn’t done until many boxes have been checked.
The due diligence process should never be overlooked. It is during due diligence that a buyer truly decides whether to move forward with a given deal. Depending on what is discovered, a buyer may want to renegotiate the price or even withdraw from the deal altogether.
In short, it is key that both sides in the transaction understand the importance of the due diligence process. In his book, The Art of M&A, Stanley Foster Reed wrote, “The basic function of due diligence is to assess the benefits and liabilities of a proposed acquisition by inquiring into all relevant aspects of the past, present, and predictable future of the business to be purchased.”
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Before the due diligence process begins, there are several steps buyers must take. First, buyers need to assemble experts to help them. These experts include everyone from the more obvious experts such as appraisers, accountants, and lawyers to often less obvious picks including environmental experts, marketing personnel, and more. All too often, buyers fail to add an operational person, one familiar with the type of business they are considering buying.
Due diligence involves both the buyer and the seller. Listed below is an easy to use checklist of some of the main items that both buyers and sellers should consider during the due diligence process.
Industry Structure
Understanding industry structure is vital to the success of a deal. Take the time to determine the percentage of sales by product lines. Review pricing policies and consider discount structure and product warranties. When possible, also check against industry guidelines.
Balance Sheet
Accounts receivable should be closely checked. Specifically, look for issues such as bad debt. Discover who’s paying and who isn’t. Also, be sure to analyze inventory. Non-usable inventory, the policy for returns, and the policy for write-offs should all be documented.
Marketing
There is no replacement for knowing your key customers, so you’ll want to get a list as soon as possible. Get a sales breakdown, by region and country when applicable, and compare your company’s market share with that of the competition.
Operations
Just as there is no replacement for knowing who a business’s key customers are, the same can be stated for understanding the current financial situation of a business. You’ll want to review the current financial statements and compare them to the budget. Check incoming sales and evaluate the prospects for future sales, as well.
Human Resources
The human resources aspect of due diligence should never be overlooked. You’ll want to review key management staff and their responsibilities. Consider what is likely with regards to employee turnover.
Other Considerations
Other issues that should be taken into consideration range from environmental and manufacturing issues (such as determining the age and value of machinery and equipment) to issues relating to trademarks, patents, and copyrights. For example, are these tangible assets transferable?
Ultimately, buying a business involves a range of key considerations including the following:
- What is for sale and what is not
- Barriers to entry
- Your company’s competitive advantage
- Assets that can be sold
- Existing agreements with employees and suppliers
- Potential growth for the business
- Whether or not a business is owner dependent
Working closely with a merger and acquisition advisor can help you ensure none of these vital elements are overlooked. Proper due diligence takes effort and time, but this effort and time are worthwhile investments.
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